HappyFam
brand identity

client: HappyFam | date: 2025 | service: brand identity | design: Anna Mur

HappyFam is an early-stage EdTech venture supporting families and schools in building emotional resilience and inner development through playful, evidence-based tools. I was asked to reimagine HappyFam visual identity.

I aimed to create a brand system that channels the core brand qualities — fun, warm, deep, credible, calm, and nurturing — through four cornerstones of visual identity: logo, colours, typography, and supportive visuals. Warm, playful colours are to set an playful tone; a serif typeface — convey credibility; inclusive, authentic photography — reflect HappyFam’s values; and original illustration elements tie the system together. The result is a cohesive and flexible brand presence that balances scientific depth with emotional resonance.